Bargain-Hunting Youngsters Extend The Back-To-School Season Well Into September

Bargain Hunting Youngsters Extend The Back To School Season Well Into September

(Jeff Dailey)

Back in July, early research showed that families planned to spend slightly more on back-to-school shopping than last year. A different survey by the National Retail Federation shows that families plan to spend less on back-to-school shopping this year. In addition to starting the back-to-school season earlier, it seems that retailers are extending it for longer, realizing that youngsters have learned to bargain-hunt as well as their parents.

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