Deep Dive: Ford 1.0L Ecoboost

Deep Dive: Ford 1.0L Ecoboost

Brown paint isn’t available from the factory and adding diesel would require pumping out its fuel system, but Ford’s Fiesta SFE is practically built for the Internet. Though sales projection for the turbocharged, direct-injected three cylinder subcompact are modest, the car is at least proving popular to discuss. TTAC has already triple-teamed the basics through capsule reviews – it is more composed than sporty, more mature than it is hoonish, and the selling proposition is a bit of a mystery. Ford sent me the car for a week’s evaluation as well. What’s left to be said?

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