The Myth And Realities Of Luxury Marketing

The Myth And Realities Of Luxury Marketing

In a former life, your humble author had a bit of money and liked to buy some expensive cars. Most particularly, I chose the ownership of two Phaetons over one Flying Spur about eight years ago. This bit of contrarian behavior happened after I had a long discussion with my local Bentley dealer. As a consequence, I’m still on the mailing list. Since Bentley is in the business of selling $80,000 Volkswagens for $180,000, they have the kind of profit margin that lets “mailing list” refer to a bunch of people getting Patrick Bateman-quality creamy bond paper mail instead of anonymous HTML spam. So what do we have here? Are you interested? I kind of was, so I opened it.

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